Do I Need a Mobile Health Application? A Guide for Healthcare Businesses

Before making any investment, businesses must start with the basics – the research. After all, you wouldn’t want to spend money on software that doesn’t generate the expected revenue. Undoubtedly, it’s necessary to make sure the developed application will be demanded on the market and attract users. The analysis of app advantages can help to predict this.

In our article, you will discover more advantages of mobile health apps and learn the reasons to invest in mhealth ecosystem. We’ll talk about the benefits of mobile devices in healthcare, trends in healthcare app development and their positive impact on patients, healthcare providers, and tech companies.


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Mobile Medical Apps Changing Healthcare Technology: What Are They?

Medical apps are a subtype of healthcare applications that serves to connect healthcare providers with patients and improve the quality of treatment. The actual functionality depends on the uses of the pharmacy software solutions and can range from EHR management to video chats. Patient health monitoring apps, mobile-based telehealth solutions, applications for medical scheduling, medication administration, diagnostics, or dieting – the variety of options that the mHealth market offers is countless. Check our article on pharmacy preceptor development to get more insights.

Mobile medical apps landscape 
Apps for patients: self-monitoring, medication tracking, weight loss etc
Apps for health professionals: telemedicine, e-prescribing, remote patient monitoring etc.

mHealth and telehealth apps for patients and healthcare providers continue to gain momentum. In 2023, 5.25 billion people are using smartphones, which is projected to reach 6.16 billion by 2028. This proves the point that the mobile target audience is tremendous.

number of smartphone users worldwide

Based on the recent data, Google Play hosts over 54 thousand healthcare apps of different kinds. This number grows each quarter, which proves the increasing interest in mobile health.

To figure out which mhealth trends in healthcare are the most popular, let’s take a brief look at the top grossing apps in the Google Play Store.

google play's most popular apps
In the Health & Fitness category, Fitbit, MyFitnessPal and AllTrails
Epocrates, EndeavorOTC: Outplay ADHD, and Sanford Guide are the most popular in the medical apps section.

In the Health & Fitness category, Fitbit, MyFitnessPal and AllTrails are the leaders in 2023. These solutions are used for home exercise, fitness tracking, and calorie counting.

Epocrates, EndeavorOTC: Outplay ADHD, and Sanford Guide are the most popular in the medical apps section. The first is intended to help clinicians find medication information and provide better treatment. The second – aims to improve ADHD symptoms, while the third is a helpful guide for healthcare workers. 

In its State of Digital Health Q2’23 Report, CB Insights shows that the highest amount of funding, $1.5B, goes to care delivery and navigating tech, and $0.7B — to monitoring, imagining, and diagnostic tech. In contrast, other categories of companies got at least twice less.

CB Insights shows that the highest amount of funding, $1.5B, goes to care delivery and navigating tech, and $0.7B — to monitoring, imagining, and diagnostic tech.

This information should help businesses realize what type of custom health application they need and what technology benefits users expect. The findings will allow them to shape the concept of which types of mhealth app to consider and select the right combination of e-prescription software features.

In the sections below, learn more about the mHealth benefits for providers, patients, and tech investors. And find some insights on the barriers to mhealth adoption by visiting our additional article.

Real-Life Examples of How mHealth Benefits Simplify the Life of Patients

Patients are the end-users of most mHealth solutions. They monitor health indicators, get treatment instructions, communicate with clinicians, and complete many other actions. That’s why they are one of the key groups that leverage the advantages of mHealth. Find more details on medical app usage below.

Easy treatment compliance

From 25 to 50% of patients don’t take the correct medication at the right time. This harms the effectiveness of treatment and poses an additional challenge to healthcare practitioners. Neglecting the importance of personal accountability for treatment outcomes, people ignore their health and cause losses for the healthcare industry.

The situation changes completely with medication reminder apps.  With the their help, patients no longer have to keep track of all the medications or even doctor appointments – the app does it all for them. Applications send automated notifications beforehand to help the patient manage all treatment-related activities with zero effort.

Simplified access to professional help

In the US, there are 27 physicians per 10,000 people. As the population keeps growing and the load on the healthcare system increases, people may have trouble getting professional help. Especially, in distant and rural areas where access to quality healthcare services is limited.

Under these circumstances, mHealth apps with telehealth features can substitute personal visits. Patients can consult with doctors via video calls and discuss the progress of treatment remotely. They would no longer have to commute to doctors to get help with minor health issues like flu, cold, or diarrhea. An app will allow them to immediately contact a doctor or chat with an AI-powered virtual assistant for guided self-treatment.

Reduced risk of contracting infections

The COVID-19 pandemic has changed our attitude to physical interactions. Now people go to in-person medical visits even less willingly than before. The chance of contracting infection makes them opt for mobile applications and tap into the benefits of mHealth technology.

According to the Rockhealth research conducted in 2022, 80% of all respondents reported having accessed care via telemedicine at some point in their lives. 

increase in telemedicine use by demographic group

Thanks to medical applications, people can share health records remotely and enable physicians to manage the treatment process without face-to-face interactions. Doctor appointment, clinical examination, medical prescriptions, billing – everything can be managed remotely these days with the help of mHealth business models

Advantages of Mobile Health Apps for Healthcare Service Providers

While we talk so much about mHealth benefits for patients, you might have wondered what’s in it for businesses. Well, healthcare organizations are another group reaping mHealth advantages.

Medical apps allow clinicians to lookup drug information, calculate patients measurements (e.g., BMI), monitor the treatment process, interact with patients, and complete a range of other actions. All of this leads to streamlined workflows and thereby reduced costs. 

Optimized Person-hours

Based on the recent report, 26% of physicians work from 51 to 60 hours per week. Over 30% of the respondents work 60 hours and more. This causes excessive stress, negatively impacts the quality of care, and strains the resources of healthcare organizations.

To reduce the pressure on their teams and enable physicians to use their time more effectively, healthcare service providers adopt mobile solutions. Thanks to mHealth benefits, healthcare personnel have all records in one place and can get in touch with patients without wasting their time. They can also connect with pharmacists, check out insurance coverage before assigning treatment, automatically transfer data to EHR systems, and enjoy other benefits of mobile health software.


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Reduced Risk of Misdiagnosis

When physicians handle patients’ records manually, they are prone to diagnostic errors. Without mHealth software, it’s easy to skip information, mix patients’ history, or lose critical records. Such mistakes may lead to misdiagnosis. In the United States, 12 million people are affected by diagnostic errors every year. From 40,000 to 80,000 of them die from the resulting complications.

Since mHealth software keeps track of all communications, prescriptions, and treatment options, it minimizes the risk of diagnostic mistakes. Healthcare service providers can both offer data-driven treatment to their patients and secure themselves from malpractice lawsuits.

Enhanced Data Management

Healthcare organizations process tons of personal data and need to properly organize it.

When integrated with EHR, mHealth applications automatically record important patients’ data and information from wearables or connected devices in the system. This allows healthcare providers to create a detailed profile of each patient and become HIPAA compliant. HIPAA is one of the key laws that regulate the collection and use of personal health information.

To find out more about HIPAA medical records retention, read our article about HIPAA compliance.

Benefits of Mobile Health for Investors and Technology Companies

Without software providers, healthcare organizations wouldn’t be able to streamline their work. The patients would also suffer from a lower quality of care.

Although the ambitious goal of helping others is worth investing in mHealth software, tech companies are more pragmatic. They rightfully seek financial benefits and market reach. Here are the main reasons why technology companies should launch a mobile health app.

Multiple Monetization Options

Mobile health app publishers can generate revenue in multiple ways. Healthcare organizations readily pay licensing fees and order consulting or software development services to implement mobile health software. There is also premium content, pay-per-download, and other advanced use options to charge patients.

The report published by Statista features the distribution of revenue by sources. Based on it, licensing, service sales, and pharmacy preceptor development fees are the main sources of revenue, bringing 35%, 26%, and 25% of income respectively.

Do I Need a Mobile Health Application? A Guide for Healthcare Businesses 1

Such a diversity of revenue sources enables software providers to capitalize on published solutions and build a more stable business. If the current monetization options don’t yield the expected results, it’s always possible to adopt an alternative approach.

Steadily Growing Market

By 2025, the Health solutions market is predicted to reach 213.6 billion US dollars compared to 50.8 billion in 2020. Despite the pros and cons of smartphones in healthcare, more and more people are switching to mHealth services. Both patients and clinicians find it easier to communicate via smartphones than through any other channel of communication.

Thus, when a company invests in the development of an eHealth app, it joins a promising market niche with great perspectives. It will keep growing for the next decade regardless of the possible pandemic crises.

Competitive Edge On the Market

mHealth users seek three key features – access to medical records, appointment booking, and electronic requests for prescription refills. Guess what? The majority of existing mHealth apps don’t support such functionality.

This gives technology companies a chance to take a free niche and attract users to a freshly launched solution. Although the eHealth market seems oversaturated, there is still a lot of space for growth and innovation.

Software Development Model That Maximizes the Benefits of mHealth

To launch a mHealth app, it’s necessary to build a team that unites business analysts, software developers, UX/UI designers, and quality assurance specialists. The specialization of the team will depend on the tech stack you choose for the app.

mobile health tech stack
recommended tech stack

Once the team is assembled, it can start to research the market, create the prototype of an app, develop the backend and frontend. It’s crucial to go step by step and know what solutions will attract users.

If you lack certain specialists or want to delegate the development process to someone who has experience in mHealth software development, consider outsourcing to Empeek. As a tech company with a strong focus on healthcare and dozens of solutions launched we know how to create apps that can conquer the market.

Final thoughts

Mobile medical apps are changing healthcare technology thanks to its multiple advantages they bring to its end-users. The market reach is the first and one out of the many benefits of mobile health technology. Enhanced patient care, revenue potential, and optimized healthcare processes are among some other mhealth patient engagement technology advantages able to put businesses at a competitive edge.

As an outsourcing software development company, Empeek can help you launch a mHealth app regardless of your location. We offer flexible working approaches and have a proven record of successful projects. One of our alike projects is drug testing software system. Check our case study to get more insights.

Want to reap the benefits of mHealth technology? Contact us to discuss your project.

This article was updated on January 5, 2024.

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Written by:
Roman Konstantinov Roman Konstantinov Managing Partner & Co-Founder
Roman is the co-founder of Empeek who brings a breadth of knowledge to build, scale and transform healthcare organizations. He specializes in revitalizing struggling businesses and turning them into profitable enterprises. By emphasizing automation and effectively navigating the transition from startup to a sustainable and scalable model, Roman drives remarkable transformations to ensure long-term success.

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