Top 10 Femtech Trends You Need to Know About in 2024

The field of women’s health is rapidly evolving due to the growth of FemTech, a sector that focuses on using technology to improve women’s health. In 2023, FemTech experienced significant growth in terms of innovation and market acceptance. 

You might be wondering, “What is driving this growth and how is it being funded?” Well, global funding for FemTech is projected to reach a staggering $3.2 billion by 2025, indicating the increasing attention and investment in this area.

The surge of FemTech in 2023 holds promising advancements, including machine learning-assisted fertility forecasting and bio-responsive workout gear. These developments are expected to bring significant improvements to women’s health. This article aims to provide an overview of the key trends in FemTech, offering a comprehensive understanding of the industry’s current state and future direction.

Stepping into the forefront of this remarkable evolution, we’ve identified the major FemTech trends that are capturing global attention and are set to transform women’s healthcare in 2023 and beyond. These trends showcase the broad spectrum of possibilities unlocked by the Femtech sector, addressing vital aspects of women’s health that have historically been underserved.

From innovative approaches to menopause management to the application of machine learning in fertility services, the industry is pushing boundaries and creating more inclusive, personalized healthcare solutions. So, without further ado, let’s embark on this explorative journey and delve into the first of these key trends.

Menopause Management

Menopause, a significant stage in a woman’s life, is often met with a variety of physical and emotional challenges. Historically, the solutions and support provided for menopausal symptoms have been limited, leaving many women to navigate this transitional phase with insufficient resources. However, with the advent of Femtech, this is poised to change significantly.

Global funding for FemTech is projected to reach a staggering $3.2 billion by 2025

Menopause solutions focus on addressing a wide range of symptoms including hot flashes, mood swings, sleep disturbances, and more, using both technological and educational approaches. In doing so, they offer a more holistic approach to menopause management, potentially improving the overall health and well-being of women during this stage.

One notable example of such a solution is Grace, an app specifically designed to help women manage menopausal symptoms. Grace uses AI technology to tailor health and wellness recommendations based on individual symptoms and lifestyle factors. The app provides daily insights and suggestions related to diet, exercise, and sleep, effectively acting as a personal health assistant for women experiencing menopause.

Fertility Automation

In the sphere of fertility, FemTech is carving out a significant role for itself. The utilization of automation and artificial intelligence within FemTech is granting women enhanced accuracy, customization, and accessibility in fertility tracking. This paves the way for a deeper understanding and more effective management of their reproductive health.

There are numerous advantages to automating fertility monitoring. It enables women to gain instant insights into their fertility cycles, which assists them in pinpointing the days they are most fertile, and in turn, raises the likelihood of conception. Moreover, these tools provide valuable data that can enhance doctor-patient communication, leading to more informed and effective care.

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One standout example of a product in this area is Ava, a fertility tracker device. Ava is a bracelet that is worn at night and uses sensors to collect data on nine physiological parameters including temperature, heart rate, and sleep. The continuous, passive data collection offers a comprehensive view of a woman’s cycle without the inconvenience and guesswork involved in manual tracking methods.

Mental Health and Wellness

Addressing mental health, particularly for women, has traditionally been fraught with stigma and accessibility issues. However, FemTech companies are leveraging technology to change this narrative, creating platforms that foster open conversations about mental health and providing resources that allow women to seek help from the comfort and privacy of their homes.

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One way that Femtech is helping to overcome stigma is by providing a space where mental health issues can be discussed openly and without judgment. This openness is fostering a sense of community and shared experience, which can help to normalize discussions around mental health and reduce feelings of isolation often experienced by those struggling.An excellent example of a product in this area is Mooditude, a mental wellness app designed specifically for women. Mooditude uses cognitive behavioral therapy (CBT) techniques and mindfulness-based interventions to help users manage their mental health. It also provides a safe community space for users to share their experiences, seek advice, and support each other.

Wearable Technology

The intersection of wearable technology and women’s health technology is forging a path toward more accessible digital health solutions for women. These devices, embedded with an array of sensors and backed by AI algorithms, allow for real-time tracking and analysis of various health parameters. This capability can help predict, prevent, and manage potential health issues, enabling women to take a more proactive role in their own healthcare.

FemTech wearables cover a broad spectrum of health applications. They are not limited to fitness tracking but also include features such as menstrual cycle monitoring, stress analysis, sleep tracking, and more. The user-friendly nature and real-time feedback provided by these devices foster a more engaging and informed health management experience.

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The Bellabeat Leaf is a prime example of such wearable technology in FemTech. This smart piece of jewelry is designed for women’s health tracking, covering aspects such as physical activity, sleep patterns, stress levels, and menstrual cycles. Its versatile design allows it to be worn as a necklace, bracelet, or clip, merging fashion with health technology.

For those who are interested in delving deeper into the development of women’s health tracking applications, here’s a comprehensive guide that covers everything from conceptualization to deployment.

At-Home Diagnostics and Testing

The advent of at-home diagnostic testing in Femtech is transforming the way women manage their health. This innovation offers a multitude of benefits, including convenience, privacy, and quicker access to results, thereby improving health outcomes.

This is particularly beneficial for women managing ongoing health conditions or those with busy lifestyles. Additionally, it provides a comfortable and private environment for tests that some may find sensitive, such as fertility or STI testing.

One remarkable example in this space is LetsGetChecked, a platform providing at-home health tests, where users order a test kit online, send their collected sample to the lab, and receive results online within days, along with follow-up consultations as needed.

Personalized Health Technology

FemTech startups are making the most of advancements in medical devices to spearhead a revolution in personalized healthcare for women. Utilizing AI and ML, these ventures are creating bespoke solutions that take into account individual health trends, lifestyle considerations, and distinct requirements. This method is leading to enhanced health results and fostering a more involved and tailored healthcare experience.

Take, for example, Flo, a widely-used menstrual tracking app. This app employs AI to offer customized insights into a woman’s menstrual cycle. It monitors an array of elements, such as cycle duration, symptoms, mood fluctuations, and more. As time progresses, the app’s algorithm adapts to the data, supplying increasingly precise forecasts and individualized health information. This empowers women to gain a deeper comprehension of their bodies and effectively organize their daily lives in harmony with their menstrual cycle.

Breastfeeding Support and Lactation Products

Breastfeeding, while a natural and beneficial process, often comes with challenges that can make it difficult for new mothers. Thankfully, FemTech companies are leveraging female health technology to address these challenges, providing innovative solutions that support successful breastfeeding and enhance the overall experience.

One common issue is the discomfort and inconvenience associated with traditional breast pumps. Healthtech startups have revolutionized this aspect with smart, wearable pumps that offer a more comfortable, hands-free experience. The Elvie Pump is a prime example. It’s a silent, wireless pump that fits into a bra and pairs with an app for convenient control and monitoring of milk flow and pumping history.

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Another challenge is maintaining an adequate milk supply. Milk Stork addresses this issue with a unique solution for working mothers who travel. It’s a breast milk shipping service that allows mothers on business trips to pump and ship their milk back home, ensuring that their babies have access to breast milk even when they are away.

Period Care and Menstrual Products

Femtech’s advancements in the domain of period care and menstrual products have significantly improved the management of menstrual health for women worldwide. By offering more comfortable, sustainable, and data-informed solutions, these innovations are enhancing the overall menstrual experience.

One notable area of improvement is in menstrual tracking. Apps such as Clue and Flo use sophisticated algorithms to track and predict menstrual cycles, helping women understand their body’s patterns better. These apps also provide insights into potential health issues like Polycystic Ovary Syndrome (PCOS) or irregular cycles, enabling timely medical intervention.

When it comes to menstrual products, Femtech companies are redefining traditional solutions with a focus on comfort, sustainability, and health. Thinx, for instance, offers period-proof reusable underwear designed to absorb menstrual blood, providing an alternative to disposable pads and tampons. 

Virtual Healthcare

Virtual healthcare, or telemedicine services, is a transformative force in women’s healthcare, breaking down geographic and logistical barriers through the power of digital technology. Virtual healthcare solutions encompass a range of services like virtual consultations, remote patient monitoring, and digital health platforms. 

By allowing consultations and medical advice at any time and place, it offers flexibility to women juggling work, family responsibilities, or living in areas with limited healthcare facilities. Furthermore, virtual healthcare can facilitate more comfortable discussions around sensitive health issues, such as reproductive or mental health, given the private nature of virtual consultations.

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Several FemTech companies are spearheading this effort. For instance, Maven Clinic offers video appointments with a network of professionals specializing in women’s and family health. Similarly, Ro’s dedicated platform Rory, provides virtual consultations and personalized treatment plans for a range of women’s health issues.

Blockchain Technology

Blockchain technology, with its unique properties of security and transparency, is set to revolutionize various aspects of the FemTech market. Primarily, its application in facilitating health data privacy and tracing the supply chain for medical products holds immense promise.

Blockchain can simplify healthcare transactions, offering a secure and transparent ledger system that reduces the need for intermediaries. It can be particularly transformative in areas with limited traditional banking services, making it easier for women to pay for healthcare. 

Additionally, blockchain’s ability to track product supply chains from production to final destination can ensure the authenticity of vital health products such as contraceptives or hormone replacement therapy medications. An example of this technology in action is MediLedger, a project that leverages blockchain to secure the pharmaceutical supply chain, thereby preventing counterfeit drugs from entering the market. 

Your next read: Technology Trends in Healthcare Industry

Empeek’s Opinion on Femtech Trends

Empeek closely monitors trends in the FemTech sector. In 2021, nearly half (47%) of all femtech research and development centers worldwide were located in North America. And in 2022, the United States stood out as the primary hub for femtech investments, with an impressive $11.2 billion invested, overshadowing other top countries. For example, by the first half of 2022, femtech ventures in Israel had secured over $1.3 billion in investments.

While the number of FemTech adopters is increasing each year, several factors hinders its adoption.


Despite the considerable value it offers, a significant proportion of women of all age groups admitted to being unfamiliar with FemTech. Only four percent of women aged between 25 and 34 reported using FemTech, while a staggering 40 percent of women in this age group were unaware of its existence.

Customer Acquisition and Taboos

In addition to the issue of awareness, effective customer acquisition and dealing with societal taboos pose challenges. Social media platforms still enforce bans on discussing certain intimate women’s health topics, rendering the most effective advertising strategies ineffective.

Insufficient Investments and R&D Funding

Eighty-two percent of femtech startups reported issues related to investments and funding. Companies in this sector require significantly higher levels of investment to achieve rapid growth. Given the nature of this niche, quick and high ROI is not always feasible. Consequently, this impedes the potential growth of the FemTech industry.

At Empeek, we have developed a cooperation model that allows us to scale alongside our clients. For example, together with a client we launch one or two features, demonstrate their viability, and continue development accordingly. Timing plays a crucial role in this process. When businesses adhere to their schedules and deliver promised results, it significantly increases the trust of investment partners in their ability to grow the company.


The importance of Femtech cannot be overstated. It is revolutionizing the landscape of women’s health with trends such as virtual healthcare, personalized health technology, and blockchain transactions, among others. By leveraging these innovations, Femtech is not only reshaping healthcare services but also fostering patient empowerment, an essential factor in improving health outcomes.

Empeek, with its profound expertise in healthcare technology, can provide in-depth consultation on these FemTech trends. Whether you’re interested in investing in FemTech technology, or you’re a healthcare provider looking to understand and implement these advancements, Empeek’s team can provide the necessary insights and guidance. Don’t hesitate to reach out and start exploring the potential of Femtech to enhance women’s health and wellness worldwide.


How can I stay up-to-date with the latest female health technology trends and products?

There are several ways to stay updated with the latest women’s health technologies trends and products. Subscribe to industry-specific newsletters, blogs, and podcasts that focus on FemTech and women’s health. Participate in health technology forums, webinars, and conferences to learn from experts and interact with other individuals passionate about the sector. Follow FemTech companies on social media platforms and regularly check their websites for product updates. Staying active in these channels can ensure you’re always at the forefront of the latest developments.

Are there any potential drawbacks or limitations of femtech that users should be aware of?

While Femtech has promise, it’s important to consider potential drawbacks. Privacy is a concern, as sensitive health data is often required. Limited accessibility can also be an issue, particularly for low-income or remote areas. Over-reliance on technology is a risk, as it should not replace traditional healthcare. Scientific validation is ongoing for many Femtech solutions, impacting effectiveness and accuracy.

What role will femtech technologies continue to play in shaping the future of women's healthcare?

FemTech technologies are set to be instrumental in molding the future landscape of women’s healthcare. These technologies fuel innovation, enhance the accessibility of care, and give women the tools needed to take charge of their own health. The culmination of these factors paves the way for improved health outcomes and overall well-being for women.

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Written by:
Alex Shpachuk Alex Shpachuk CEO
Alex Shpachuk is the owner and strategic partner of Empeek. His effective leadership and a visionary approach to the future of healthcare turned the company into a dynamic environment attracting the brightest minds with the common vision for product impact and service excellence. With over a decade of experience in software engineering and comprehensive knowledge of designing and deploying tailor-made solutions for healthcare providers, Alex channels his passion for software development and consulting into the written word.

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