Imagine your favorite auto-body shop creates an app allowing you to see what your car will look like when mainly repaired. Quite likely, you participate in the AR revolution. ??
If you ever tried to put on a Facebook Messenger mask or Snapchat filters, you probably familiar with the AR term. Although it often used in entertainment and education, the full potential of AR goes far beyond.
Retail companies use AR to provide a try-before-you-buy customer experience with scannable RFID tags in showrooms. BRP report says that 48% of consumers said that they prefer to buy from an AR-backed retailer.
Although the Google Glass project was not so rocking as expected, enterprise companies benefit from the next iteration of smart glasses. Companies are smoothing training and onboarding processes in the field with AR overlays that deliver information from manuals.
However, we want to put a light on a 2020 game changer — AR advertising. The simple algorithm — smartphone camera that superimposes 3D assets — helps companies to reach customers in a new way. The first secret is a strong emotional connection when a user interacts with the AR ad.
There are marker-based ads that require a target image to start the interaction and location-based ads that overlay content based on a user’s location. Each of them immerses the user into a digital dimension, while the whole process looks like magic. And guess what? This magic is quite affordable: complete AR ad campaign development is often affordable than print advertising.
Here are some tips on how to make your AR campaign more engaging:
- Tell a story. Although you might have heard it a million times, a storytelling is the best way to communicate with the customer. Do some patterns research, turn on your imagination, and create a meaningful narrative that speaks to the customer.
- Wow-effect is not enough. It’s a great way to engage people in the first few seconds, the pillar of your AR advertising campaign must be a sense, not a form. Let’s face it — no one likes clickbait.
- The value proposition must be as simple as that. One-click links, intuitive interface, and user-over-profit approach.
Our latest AR project helped our customers to reach more people by one-click AR interactions. The SaaS platform we’re proud of allows different publishers to upload their media and create a photo-video pair. Then, any mobile app user can hover their phone over the picture and see the image goes live. The corresponding video immediately starts streaming to the phone.
Technology is already here. Now, it’s your turn. Get in touch with our experts.